Mercedes-Benz Retains 8th area in Best Global Brands 2022 as Most Valuable Premium Brand

Mercedes-Benz maintained its 8th area in the Best Global Brands 2022 ranking and also its market value raised by 10%. Mercedes-Benz is the only European brand name in the Top 10 and the greatest rated premium brand in the leading 10.

The “Best Global Brands” ranking is accomplished yearly by the renowned American brand working as a consultant Interbrand as well as given that 2018 Mercedes has actually been rated 8th in this hierarchy.

Mercedes maintained its 8th location in 2022 and the brand name’s market price enhanced by 10% to USD 56.103 billion. This proves that Mercedes’ technique is the appropriate one.In 2021, Mercedes-Benz spun off its Daimler Truck department as well as this year redoubled its electrification strategy from “Electric First” to “Electric Only”. Mercedes means to offer just electrical cars from 2030 where market problems allow.

At the very same time, the increase in brand name worth can also be described by the reorientation towards the deluxe sectors Mercedes-AMG, Mercedes-Maybach and G-Class and their electrification.

Mercedes-Benz’s major competitors, BMW and also Audi, rank 13th and 46th specifically. Tesla, whose versions take on some Mercedes-Benz electric models, additionally climbed to 12th location. Porsche is just 53rd with $13.504 billion while Lexus is not in the leading 100.

Below are the top 10 brands in 2022
1. Apple. 482.215 billion USD +18%
2. Microsoft 278.288 billion USD +32%
3. Amazon.com 274.819 billion USD +10%
4. Google 251.751 billion USD +28%
5. Samsung 87.689 billion USD +17%
6. Toyota 59.757 billion USD +10%
7. Coca-Cola 57.535 billion USD 0%
8. Mercedes-Benz 56.103 billion USD +10%
9. Disney 50.325 billion USD
10. Nike 50.289 billion USD
11. McDonald’s 48,647 billion USD
12. Tesla 48,002 billion USD
13 BMW 46,331 billion USD
14. Louis Vuitton 44,508 billion USD
16. Instagram 36.516 billion USD
17. Facebook 34,538 billion USD
21 Adobe 30,660 billion USD
25 Youtube 24,268 billion USD
26. Honda 22,837 billion USD
28. Ikea 21,928 billion USD
34. Allianz 18,694 billion USD
35. Hyundai 17,314 billion USD
46 Audi 14,976 billion USD

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